What form of marketing allows you to send personalized, informed messages to your target consumer group at anyplace and anytime? The answer—Email, popular because it is free, better for mobile marketing and big enough to fit in more content in a single message. However, in order to hold the interest of the mobile savvy consumer, emails must be engaging and powerful enough to grab attention. Email experts must know how to attract customers and convert them to increase sales and revenues. DMEngineers’ course on Email marketing will help you use the latest tools to write and design strategic emails that will attract and retain customer loyalty. You will learn what to write and what not to write, how to prevent your emails from becoming spam or annoying people. With hands on, extensive practicals you will learn how to optimize email for mobile devices and ensure business longevity.
Here’s what you will learn!
Learn how to write effective, engaging emails that will help in customer acquisition
Learn the core gist of email marketing –how to go about planning, setting goals, content creation, delivering, measuring and testing
Understand how to optimize emails for mobile and desktop marketing
Learn to source emails through search engines and social media platforms